Deb's Article in One Coast Advisor (link added)



One Coast is the largest U.S. sales rep agency for merchandise in the retail gift industry. Their website is not only a wholesale sales venue for those products, but also a resource filled with information that helps retailers succeed and a hub that connects people, ideas, and products. It's no wonder that they are known as much for their educational videos, podcasts, and articles as they are for the products they sell - and with many categories of subject matter, the information is helpful to retailers no matter what kind of products you carry.

One Coast contacted me about running one of my blog posts as an article in their biweekly e-newsletter, 'OneCoast Advisor'. It's nice to be asked, for one thing, and it's also nice to be recognized as a resource that can benefit retailers and help them..... yep, you got it: ...'Build Better Businesses'! I'm thankful for the kind acknowledgment of my value ("You have great insights that our retailers would like to read") and am looking forward to this opportunity for exposure to the One Coast reader base. (Thanks, Vicki!)


The most recent newsletter has been broadcast, and my article in it has been added to the OneCoast Advisor Archives. Read it online here.


For more about One Coast, their product lines, their large resource library, and to sign up to receive the 'OneCoast Advisor' newsletter (so you don't miss my article!), go here: http://www.onecoast.com

Image property of One Coast; used with permission.
No renumeration or payment received from One Coast for post reprint or promotional post.

2 comments:

  1. Congratulations to One Coast magazine for snagging YOU. I'm delighted that you have this opportunity, Deb, and know that you are not only a value-adding resource for retailers, etc, but entertaining to boot!

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  2. Congratulations for the recognition, but you can't be surprised!!! You are amazing.
    Thanks for this pointer!

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my take on retail visual design:

"The thing is, retail design is driven by psychology. It is by manipulating space, visuals, lighting, sound, smell, and mood that we influence customers to enter, stay, browse, buy, and return. It is an endless exercise in change, endurance, growth, education, and imagination that enables retailers to stay on top of their game and at the forefront of their customer's minds. Yes, what you sell IS important - but even the very best merchandise won't sell at full price if it's presented in torn boxes on dirty shelves in a store that is too crowded to turn around in. Visual impact is a huge part of business, and utilizing the principles that have been proven to work can help you build a better business." ~ DWK