Folding Revolution!

If you are in retail, at SOME point, you've folded shirts. 
Probably a LOT of shirts.

GAP came up with 'the folding board' back in the 70's, 
to insure that their plethora of tees and sweatshirts would be uniformly folded in displays.
(yes, youngsters, GAP used to be a jeans and tee shirt store. Not a fashion boutique)
Disney uses folding boards for consistent stacks, as well.
They work - but they can be time-consuming.


And in retail, time is not on our side. Everything in a store gets messed up - constantly.

Now THIS GUY has created  
a method for folding shirts that takes less than two seconds.

Whaaaaaaaa? Keep Reading!!!



You read that right....
UNDER TWO SECONDS.

No boards or contraptions needed - Just your own two hands.

Watch the video and try it - it works! EVERY time!

And as you work your way through the size range, 
every shirt will fold with the front graphics placed
in EXACTLY the same spot on the fold - 
creating neat, crisp stacks.

sign me up!

(I'm definitely sharing this one with my cohorts at Disney)

Video content from DaveHax.com


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my take on retail visual design:

"The thing is, retail design is driven by psychology. It is by manipulating space, visuals, lighting, sound, smell, and mood that we influence customers to enter, stay, browse, buy, and return. It is an endless exercise in change, endurance, growth, education, and imagination that enables retailers to stay on top of their game and at the forefront of their customer's minds. Yes, what you sell IS important - but even the very best merchandise won't sell at full price if it's presented in torn boxes on dirty shelves in a store that is too crowded to turn around in. Visual impact is a huge part of business, and utilizing the principles that have been proven to work can help you build a better business." ~ DWK