Deb Does Disney!

The best 'job' I have ever had
was being on the retail visual team with the Walt Disney Company,
creating visuals in the stores in the Downtown Disney District at the Disneyland Resort.*
In the fall of 2014, we undertook a project to 'FLIP' a store:
We turned the existing 'Studio Disney 365' 'teen scene' store into the new 'Anna & Elsa Boutique'.

With a change of paint, wallpaper, graphics, logo, and re-defining the product line, 
the store was re-branded and re-decorated in the space of just over a month. 
The fixtures remained the same, even in nearly the same placement... 
it was the overall environment that was changed into something new - using simple means.

Even Disney, with their big plans and huge budgets,
doesn't always spend a lot to get a big result...

Take a look at the process in my newest slideshow,
and I'm sure you'll find ideas to help you give YOUR store a fresh look!

I've recently added two new albums to my portfolio,
featuring some of the visuals that I created for the Walt Disney Company:
click titles to view slideshows


* I left my position with the company when my Dad was battling cancer,
in order to be available to help my parents with their business and his care.
Someday, I just might head back to the House of Mouse...
but I'll
always be a Disney Kid!


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my take on retail visual design:

"The thing is, retail design is driven by psychology. It is by manipulating space, visuals, lighting, sound, smell, and mood that we influence customers to enter, stay, browse, buy, and return. It is an endless exercise in change, endurance, growth, education, and imagination that enables retailers to stay on top of their game and at the forefront of their customer's minds. Yes, what you sell IS important - but even the very best merchandise won't sell at full price if it's presented in torn boxes on dirty shelves in a store that is too crowded to turn around in. Visual impact is a huge part of business, and utilizing the principles that have been proven to work can help you build a better business." ~ DWK